For the first time ever Doritos opened up their Crash The Super Bowl Contest in 2013 for everyone around the world to enter. We entered to compete with more than 5,000 others. And the craziest thing happened; the jury chose our ad as the only european entry among the 24 semifinalists.

Our advert aired on Danish TV3 4th—6th of March 2014.

The danish press was pretty stoked
Euroman - Danske studerende laver reklamefilm til Super Bowl
DR P3 - Julemorgen på P3, 12.12.13
TV2 Lorry - Studerende på vej mod superbowl
AOK - Studerende producerer global reklamesucces
BT - Dansk deltagelse til Super Bowl?
Jyllands-Posten - Studerende kan blive millionærer på reklamefilm
Kreativ Kommunikation Blog - Camilla, Stine and Jacob figured it out

And we also got nice reviews from some american blogs
"This one might be my favorite so far" - Carbonated.tv
"Utterly original and buzzworthy, with a perfect funny ending that sells the chips" - Kid Sis in Hollywood

:-)

IDEA & PRODUCTION
Jacob Nørremark
Camilla Agerskov
Stine Thorbøll